advertising expenditure

расходы на рекламу

Большой англо-русский и русско-английский словарь. 2001.

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  • advertising expenditure — Mktg the amount spent by an organization on advertising, usually per year. Advertising expenditure is analyzed by breaking it down into the main advertising channels used by companies, such as newspapers, magazines, television, radio, movie… …   The ultimate business dictionary

  • advertising expenditure — / ædvətaɪzɪŋ ɪkˌspendɪtʃə/ noun the amount a company spends on its advertising …   Marketing dictionary in english

  • expenditure — ex‧pen‧di‧ture [ɪkˈspendɪtʆə ǁ ər] noun [countable, uncountable] the total amount of money that a government, organization, or person spends during a particular period of time: • An advertiser rarely knows what its return on investment in… …   Financial and business terms

  • expenditure — noun ADJECTIVE ▪ considerable, great, heavy, high, huge, large, major, massive, significant ▪ The group is calling for higher …   Collocations dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising Association — AA An organization representing the interests of advertisers, advertising agency, and the media. Founded in 1926, it collects and assesses statistics on advertising expenditure as well as running an annual programme of seminars and training… …   Big dictionary of business and management

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • advertising — noun Advertising is used before these nouns: ↑agency, ↑agent, ↑ban, ↑blitz, ↑budget, ↑campaign, ↑copy, ↑executive, ↑expenditure, ↑industry, ↑manager, ↑mediu …   Collocations dictionary

  • capital expenditure — n: an amount paid out that creates a long term benefit (as one lasting beyond the taxable year); esp: costs that are incurred in the acquisition or improvement of property (as capital assets) or that are otherwise chargeable to a capital account… …   Law dictionary

  • Independent expenditure — In elections in the United States, an independent expenditure is a political activity intended to assist or oppose a specific candidate for office which is made without their cooperation, approval, or direct knowledge. Most commonly, this takes… …   Wikipedia

  • capital expenditure —    Payments by a business for basic assets such as property, fixtures or machinery, but not for day to day operations such as payroll, inventory, maintenance and advertising. Such expenditure is intended to increase the value of the company,… …   Business law dictionary


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