brand name


brand name
товарный знак (в патентном праве) ; марка ; фирменный знак ;

Англо-Русский словарь финансовых терминов. 2000.

Смотреть что такое "brand name" в других словарях:

  • brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * …   Universalium

  • Brand-name — словесная часть марки или словесный товарный знак после его правовой регистрации. См. также: Бренды Финансовый словарь Финам …   Финансовый словарь

  • brand-name — adjective Date: 1949 1. of or relating to a brand name < brand name products > 2. having a well known and usually highly regarded or marketable name < brand name authors > < the…party lacks brand name guests or good food Ryan Lizza > …   New Collegiate Dictionary

  • brand name — 1. a word, name, symbol, etc., esp. one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc …   Universalium

  • brand name — noun Date: 1922 1. an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark 2. one… …   New Collegiate Dictionary

  • brand name — noun A trade name …   Wiktionary

  • List of brand name food products — This article is about brands, for a list of companies see List of food companies See also This article is a list of Brand Name Food products and related brands, the brands are grouped by the type of product. Breakfast cereals See List of… …   Wikipedia

  • List of brand name soft drinks products — This article is a list of brand name soft drinks products. Please note in some cases the relevant article is the parent brand or brandfamily, for example, for Barq s Red Crème Soda look for Barq s in the listbelow. See Also: List of soft drinks… …   Wikipedia

  • List of brand name confectionery products — See Also: This article is an alphabetic list of brand name confectionery products. A *After Eight **After Eight Eggs **After Eight Grand Marnier Straws **After Eight Bitesize *Amazin Fruit *Amazin Raisin bar *Anglo Bubbly *Ashbury **Ashbury… …   Wikipedia

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia


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